Latify leads the company’s business operations, executing Vitex’s business strategy and ensuring operational excellence company-wide. During Latify’s 15 year tenure with Vitex, she has overseen the scaling of operations across the enterprise including planning, manufacturing, logistics, supply chain strategy and deployment.

Latify holds a Bachelor of Arts in History, Politics and Philosophy from University of Western Sydney, a Masters of Business Administration and a Masters of Management from Macquarie Graduate School of Management.

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